It will indeed be interesting to see where the BAT platform goes from here. As a few others have pointed out, the Brave browser team is very capable but the proposition of value is still murky. Will people be willing to drop their Firefox and Chrome for Brave on a promise of compensation? Only if they see other people actually earn with it first. One thing is for certain, the economic space of advertising is evolving, and the paradigms are shifting monumentally. You should check out a crypto-coin called INCENT. The whitepaper states that the project seeks to build on existing customer loyalty platforms. Following your content from here on out. Thanks for your insightful post!
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You're right. People are always reluctant to try new stuff unless they know someone has benefited from it. It's going to be tough to acquire users but BAT is a step in the right direction. Thanks for the coin recommendation. Checking them out.