The gift of advertising [is] to connect with people in a human way - Eric Schmidt
As one of the oldest advertising form, outdoor advertising is having difficulty to catch consumers attention. Especially in mobile era, where people interact more with smartphones over the course of a day. It's harder to keep the message you’re sending through outdoor advertising and forced customers to absorb ads in a short amount of time.
We are talking about an expensive digital billboards and digital signage in high traffic areas like; office lobbies and entryways, busy hallways and corridors, elevator, and common areas. Without formats and functions that cater to the audience, many potential customers may leave the billboards, a severe waste of traffic.
A Natural Approach
Using a decentralized marketing technology, a company like Bidooh aim to optimize the traffic of intelligent billboards. People are always looking for something, so when we show them something that they are looking for, they intend to watch and stopping longer which convert them into buying customers. With Bidooh, any advertiser or business can create ads directly from Bidooh app and publish it in any digital billboard location they want. Imagine it like Google Adwords but for digital billboards, and cheaper.
Instead of placing one "boring ad" for as long as the big advertiser can in one billboard location, Bidooh allows anyone to enjoy the power of recognition and what it does to their business, by attracting the attention of a large number of people at one time.
Bidooh is set to change the way advertising works. By creating the capacity for real-time response from engaged consumers, advertising becomes a two-way street of information that continuously flows between businesses and their potential clientele.
Unlike current digital billboards, Bidooh ads are measureable, which allows advertisers to confirm whether it has met their goals or not. The beauty of Bidooh technology is that advertisers now able to target demographic on digital billboard advertising, which tends to lead to higher conversion rates. All this is done without the need to go through advertising agencies.
Learn about how Bidooh can revolutionize the advertising industry at http://bidooh.io. follow Twitter at https://twitter.com/bidoohuk or join Telegram https://t.me/bidoohio