Well done.

Should Steemit Develop Its Own Decentralized Search Engine?

Steemit users can run a crawler on their computers and be rewarded for their contributions instead of using a Google API for searching Steemit content.

Why?

Profite with advertising
Move power and influence fron giant dominating companies back to average users
Google stores user logs for advertising purpose and who knows - A decentralized solution gives the control back to users.
Google manipulates search results for advertising and its political agenda