Coin burn would be unattractive because it's invisible. Fund the rewards pool, so investors don't have to take a loss, everytime someone upvotes. If ads pay to increase our upvote power, it takes the weight off investors.
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Funding the reward pool sounds cool but it would need massive consensus bc it need to be put in the blockchain. Burning is a way for a UI to add an ad network more fairly.
We can't have a two tiered system that ignores minnows. Everyone, except spammers should get direct ad funding, or we should fund the rewards pool.