Replied there.
When authors keep all the ad revenue, the commentators get turned off. The commentators help support the posts. If they see a bunch of ads, and only see the authors getting paid, they will resent the Steem platform.
There is nothing saying it needs to turn into a super intrusive ad system. Maybe just a "sponsored link" at the end of a post.
I don't want to see authors keeping over 50%. Lots of people are against this, so we got to compromise with them.
I've purchased $300 in Steem power. As an investor, if I'm going to put up with ads, I want to make sure some of that money is supporting Steem tokens, and increasing voting power. I didn't invest, so the elite can throw ads at us, and take all the money.
If we hold Steempower, Than we're all investors, so where's our cut from that Ad revenue? If 50% doesn't go towards increasing voting power, how are we going to motivate minnows to produce good content? Our upvotes will remain low, and few people will want to join the platform.
Without a good food supply, the whole platform declines, as it has already. Go to the created page, and sell many authors are only getting 1 cent per post.
The only way the minnows will put up with the flaws of the Steem platform, is if they actually get paid something. That's why 50% of the ad money, should to go towards increasing voting power.
Think of it as economics, based upon disposable income. When they spend their upvoting power on us, we get paid more.
It is likely that many of the users earning STEEM via their ads will power up their STEEM to increase their stake.
Increasing voting power is more of a benefit to the larger stakeholders. Paying the content creators 100% is more of a benefit to the smaller users.
This assumes the larger stakeholders will actually upvote minnows. They are not really doing that today. do you think that will all of a sudden change?