Our society is very consumption based and I think it's smart to keep your kids away from these influences as long as possible. There will come a time though where that's just not possible anymore since she would lose out on too much stuff. Kids are cruel sometimes, and those who don't follow the new hypes or fon't have the cool new shoes or whatever get left out. Of course that's still years away feom your daughter, but at some point the advertisement industry just forces itself into our lives...
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Cruel kids aren't much of a problem imo as no matter what it is, a target is a target and trying to provide everything that makes a child 'not a target' makes them even more so. When it comes to skill development hoever, there is a need for some products but, not to be buried by them.