Firstly, thank you @marketingmonk for all your lucid presentations over a complex array of subjects comprising blockchain technology for the uninitiated.
Nevertheless, in this instance, regarding advertisers and your opinion and strategy for remunerating content producers by viewing their advertiser content - that is not an agreement I have made or chosen, nor wish to - I am in agreement with the principal of rewarding valued content, but need to be given an option (as you yourself offer on your portals) to "pay" in a voluntarily chosen way, not dictated by advertisers [expletive alert] who I deem as mind raping motherfuckers [/expletive alert] - old paradigm, no thank you, hence adblockers - thus we are an evolving process (though I concur with @hohhle re sponsored content you stand by.)
Meanwhile, I will continue to upvote your content to that end (and soon as I figure out which wallet handles diverse coins securely and easily for the relative novice, and how to get some cryptocurrency flow going myself, I will be contributing to valued content in that way too.)
Steem on!
Good comment :)