I thought it was crypto at first too, but read there FAQ here: https://initiativeq.com/FAQ
Look under the last heading "Qs vs Crypto."
Granted, I also participate in SWIFT airdrops for GBI and it also isn't crypto, but it plans to be. I just don't like the idea of "surprise, the next level is your bringing in twice as many referrals as the last level." So in combo with it not being crypto, I lost interest.