ARROUND — Hive

With the development of modern technology, augmented reality for smartphones is no longer something unusual for us, although it is not yet too common in everyday life. Nevertheless, it is the future, and today many brands use it for their promotion and popularization.
However, the main obstacle to the dissemination of such innovations is the relatively high cost of creating and developing such content, mainly entertainment or advertising. In addition, due to the exclusivity of modern technologies, there are not too many experts in this field, so orders are not too common. The search for simpler ways to spread augmented reality gave rise to the idea of introducing blockchain technologies.
The unique ARROUND project is designed specifically to reduce the cost of creating augmented reality content, as well as to expand the available opportunities and simplify the interaction with users through the decentralization of the system. Let's consider the platform in more detail.

Features of the project

Large advertising agencies and business owners are increasingly claiming that traditional ways of interacting with consumers are becoming less effective. All existing communication channels are already finding the desired response from customers, and every year their impact is gradually reduced. Basically, the key emotions that cause after viewing advertising messages can be called indifference or even protest or negative. Therefore, the advertising sphere has long felt the need to introduce fundamentally new channels of influence on the target audience. It is augmented reality that can become the most sought-after way to implement the set advertising objectives.
At the same time, in addition to the lack of new communication channels, it is worth mentioning the problem associated with the lack of quality content that could be of interest to the demanding public. However, the difficulties concern not only business owners, but also device developers who are able to provide proper support for augmented reality. First, they are associated with the lack of distribution of such content, and secondly, it concerns the lack of a single platform within which it would be combined for various gadgets.
It is the ARROUND project that is designed to implement an integral and, at the same time, decentralized ecosystem that would unite all users, and would also become a universal solution for all parties to the interaction process.
For example, business owners platform can offer unique solutions to promote products using augmented reality technology. This method will allow you to accurately identify the target audience of the advertising message and convey it most effectively.
Consumers will witness unique technologies that carry a fundamentally new, previously inaccessible experience.
Thus, ARROUND is a unique platform that will unite all possible technologies of augmented reality in its space. Platform members can use any gadgets to log in, including tablets, smartphones and others. Business owners will be able to interact directly and mutually beneficial with each other and conclude secure transactions through the use of smart contracts.
The developers of the ARROUND project implement a unique constructor within the framework of the platform, which consists of the simplest tools available to each user. For their development you do not need a lot of time and effort, and the limitations will be associated exclusively with your capabilities and imagination.
Despite the fact that such an idea is not unique, the project developers are confident that they will be able to surpass the nearest competitors and get ahead of them, offering more favorable conditions for cooperation. In the WhitePaper project, readers can find comparative characteristics regarding multiple platforms. Let's introduce some of them.

The use of the private blockchain.
Several declared partners-advertisers (pharmacies, shopping centers, fast food restaurants and so on).
Implementation of a system of monetization for owners of tokens.
The platform meets the demand in the market of advertising, users, developers with the help of a range of services.
Wide functionality for the user, which includes communication, marketplace and blockchain-based economy.
High value for users — communication, blogging, AR-navigation.
High value for partners. Marketplace with advertising tools and customizable access to the target audience.
These factors clearly reflect the advantages of the platform, especially since such a comparative characteristic can be found not at every site. In simple words, the main advantages of the system are the established mutually beneficial cooperation of the platform with a real business, a wide range of services, as well as the monetization system for the owners of the internal coins of the project.

How it works?

In the ARROUND system, each object carries the name “Round”. It can be either a graphic file or a text or a link leading to a separate page or to the rounds of the system participants inside the site.
By participating in the system, you can develop absolutely any rounds that will have a strict time limit, the configuration of which is available in the functionality of the platform. The free version offers only basic design. To give a more exclusive look, you need to purchase additional parts.
In addition, the platform participant has the opportunity to make the created object available to certain users of the system or close it for personal use. Promotional messages can act as graphic banners, short video files, various objects in three dimensions or animated files. Such objects have the ability to interact with the participants of the system. For a more complete understanding, we give a simple example. You have created a text message on social media in the form of a review for a new movie. If one of your friends has put “like” under the record, he will be shown advertising this picture, while it will be held next to the cinema.

In addition, the platform allows you to use other features.

Social media with the possibility of using geographical location. This becomes available due to the fact that the augmented reality files will be available for a certain period of time, as well as to indicate them on the map.
Advertising messages that can meet visitors in movies, restaurants, cafes and other public places in the image of any created characters.
Bonuses and rewards for participants.
Communication and search for new friends on a territorial basis.
Various private advertisements relating to the sale of goods or services linked to a particular area.
All participants of the ARROUND platform are divided into several categories, which we will now list.
An ordinary participant of the site. It has the basic tools that the project offers. These include the ability to view all developed and actual objects, their sorting, creating your own files.
Blog writer. This category is an ordinary participant who has access to advanced functionality in the personal account.
Brand's personal account. This category includes access to even more advanced functionality that allows you to customize the visual part of the object.
Personal account of the representative of the advertising Agency has the opportunity to develop various advertising campaigns for goods or services.
Moderators. This category of users is created to help other participants in the creation, promotion of advertising campaigns, as well as in the search for customers.
The ARROUND project provides an opportunity to earn money for some participants. Let us consider in more detail what is the acquisition of benefits.
The ARROUND project makes a profit from the sale of advertising space.
Members of the system receive various benefits and discounts from business owners and advertisers.
Owners of enterprises and organizations receive a new channel for sale among consumers.