BAT aims to change the current paradigm of digital advertising, changing the current business model, by a more renewed and equitable, in which all those involved in the generation, creation, consumption of content, advertising and others, can be remunerated with this token It is the vision of Brendan Eich, creator of the BAT token and father of the JavaScript language, as well as the Mozilla Firefox project driver.
The Basic Attention Token (BAT) is a token registered in the Ethereum blockchain that uses the ERC-20 specification, designed to add value in the form of cryptocurrencies to the entire digital advertising ecosystem.
It is the perfect complement to another tool created so that users do not receive advertising in a discriminatory way; the web browser Brave has been designed so that those who browse it, only receive the advertising they want, for it makes use of the chain of blocks (blockchain) that will be the infrastructure that supports all the processes of this browser; In addition, Brave will use Basic Attention Token as payment currency between creators of content, readers, collaborators and other users who in some way are an active part of this blockchain.
Advantages and improvements that BAT has
Changing the rules established by the digital advertising industry that directly affect the way you generate income will not be an easy task; that the big monopolies of this industry allow that to happen, it will be a pretty fierce struggle; but it is demonstrated that it is the industry that adapts to the rapid advance of technology and not vice versa. That is why proposals such as the Brave browser and its integration of payments in Basic Attention Token can represent an important change in the way of visualizing new ways of generating benefits through digital advertising.
If this type of proposal begins to take force, it is almost certain that the heavyweights of this industry begin to copy this idea; which would directly benefit BAT and Brave.
But not only Brave can be integrated with BAT, in the medium term, the development team have plans for possible uses within applications such as Telegram Bot, WeChat, among others.
Last conclusions
Basic Attention Token is a bet for the improvement and renewal of the entire ecosystem of digital advertising; the road will not be easy, but if it manages to capture the attention of the masses and users that day by day use and consume advertising on the network, it could become the role model in the advertising and online marketing industry. Integrations with browsers such as Chrome or Firefox would be something that would drive this new model and in that sense, Brendan Eich (Mozilla Firefox promoter and BAT project manager) can do much to promote this project.