Ethereum succeeded in raising their funds initially for several reasons. Some of the key ones I saw were that the white paper was really powerful, and it captured the imagination of several developers who believed in that vision, and wanted to make it happen.
So, lessons are to: inspire and get supporters behind you as a community. The power of communities that lift themselves up from the ground up is very important. That groundswell lifted Ethereum and supported it.
Plus, they were quite ambitious, and still are. And they communicated well what they were doing.
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