It is happening, because whenever Steemians introduce Steemit, they tell that it is a way to make money online. So you get many people here, who sign up with big dreams and leave the platform after some weeks.
I also joined Steemit as a platform to earn money, but didnt gave up. I like it and loved the people here. It became a part of my daily routine and left other social media websites for it :)
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Very good point, the financial perception of new members is an issue. Thanks for your comment