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the whole article implied control
because

STEEMIT ISN"T FAIR

'sob'
shouldn't something be

DONE?

I think it goes:

What Is To Be Done?

my answer would be
nothing.
'leave them alone, and they'll come home, wagging their tails behind them'
as my dad used to tell me when I got all exercised about the INJUSTICE of the world
(of which I had zero control)

The free market will figure it out.