Hi Steemians,
This time Starbucks’ new ad for their breakfast sandwiches has gone too far: “the sous-vide egg bites”, made with cage-free eggs, delicious cheese, and… smoked bacon. They’ve literally found a way to commercialize animal welfare.
In my opinion, that’s not okay. They are using the awareness about free-range hens to profit from animal welfare by selling more eggs. This advertising, plastering “cage-free” over every meal while serving it with cheese, ham, and bacon, just seems fake. You can’t say “oh wow the eggs are free range!” while eating a sandwich with bacon on it as though you somehow care about the well-being of animals. But the thing is, lots of people actually do care about animal rights.
Photo credit: Artem Beliaikin
Photo credit: Freestocks.org
For a company that seems to make strides in areas like sustainable coffee production, equitable trade practices, and fair employment standards, they really missed the point about the values behind encouraging free-range practices. Further, they use cheese with no mention about the quality of life of the cows. Why aren’t the cows or the pigs cage-free? In my opinion, if they really cared about animal rights and they were doing this advertisement on principle, they wouldn’t serve it with ham or bacon.
I’m getting tired of having my values as a consumer manipulated to serve the interests of corporations. I don’t want Starbucks to go back to using “cage-eggs”, but I’m really concerned about their cavalier attitude towards using animal rights as a marketing tool. Step up Starbucks.
Congratulations @mastersa! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :
You can view your badges on your Steem Board and compare to others on the Steem Ranking
If you no longer want to receive notifications, reply to this comment with the word
STOP