From a legal perspective, why not? I mean, people use any logo or brand they want (BMW, SNICKERS, SONY, PEPSI, CHANNEL etc) everywhere on the web, otherwise how would one be able to blog if such graphics were needed in the post?
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I'm not a legal expert, but the way I interpret this, when there's money involved it's a different situation. If you make a post and earn $100 using a big company's trademarked logo, you'd be breaching the trademark, unless you asked permission to use their logo. Repeat that many times, and they may send you their lawyers knocking.