Seeing two Indonesian animation titles that can be said to be the most successful to date, Adit & Sopo Jarwo (ASJ) and Somat's Family (KS), there is one resemblance.
Both are bringing very local content. Indonesia really. Nothing like any popular animation that ever existed. ASJ, for example, outside the main protagonist named Adit, the other two main characters, Sopo and Jarwo, is very strong in character and is pretty much what we find in Indonesia, he he he.
Sopo's unemployed staunch sluggish, always jeeping Jarwo everywhere. While Jarwo, adult-looking adult male who likes to act casually, but the original is not so bad. "The local culture is an absolute requirement to be broadcast on television (national)," said Rahman Ibrahim, Head of Communication Marketing at MD Animation, commenting on the experience of MD Animation with MNCTV.
While Dreamtoon maker KS practically a little process, until finally know that local content contained in KS that make it liked and accepted by the community. The reason, Dreamtoon in mid-2013 not only spawned KS, but directly launched more than one title and with different genres.
There is Nina Sahabatku that is more for girls, Samufly is full of heroic action, or Petok the Chicken Kampung made with clay style animation style Shaun the Sheep.
"From some of the titles we launched, it turns out that Somats get the most positive response, yes, we have to sneak out the rest (stop)," Dony said, calling the strategy of "dropping 5 arcs". At least, of the five released, one must be on the mark.
In addition to local and Bhinseka Tunggal Ika, which is reflected in the appearance of various characters in each episode, Somat's content excellence is also because it displays the whole family picture of the Cemara Family. "There are fathers, mothers, and children with their problems everyday," explained Dony. "This is what we're trying to campaign as well, a whole family picture that might inspire."