Correct me if I'm wrong but: Investors look for profit (UTH tokens increasing in value) and people wanting to benefit from the treatment would love a price as small as possible. So you can't make both parties happy. (only those who buy tokens in the ICO and plan to use it for treatment)
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The profit if it works is a longer life but the risk is being the guinea pig.
So the only ones happy would be the treatment users, if it works.