Appification
Since the smart phone Technology blast onto the scene in 2007, organizations have invested a considerable measure of time, cash and consideration creating applications that empower them to captivate and interface with their clients.
Appification all about:
• Apps are typically simple or narrow in scope, often frequently centered around a certain errand or set of very specific task.
• Apps are delivered over the Internet.
• Apps are often free or cheap, and increasingly in-app purchases are used to drive revenue.
• There are no upgrade prices for apps. Either a new version is free or you pay the full price again.
• Create a seamless experience between their web app and the mobile app. This is not just colors and branding, but interfaces with similar menus and controls.
• Encourage interaction between the web and mobile by sharing a user’s ongoing work, preferences, and settings across the two platforms. Users are switch between devices, often web and mobile, to complete a single task.
• Create flows which guide users from one platform tothe other based on where they will best be able to complete their actions. This requires the ability to track and analyze users actions.
Gamification
Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Gamification has been studied and applied in several domains, such as to improve user engagement, physical exercise, return on investment, data quality, timeliness, and learning.
Gamification is the process of taking something that already exists – a website, an enterprise application, an online community – and integrating game mechanics into it to motivate participation, engagement, and loyalty.
Gamification takes the data-driven techniques that game designers use to engage players, and applies them to non-game experiences to motivate actions that add value to your business.
Gamification is adding game elements and mechanics to things that aren’t designed to be games.
• Reward
• Recognition
• Motivation
Gamification vs Appification
Implementation:
Gamification :Wider- Enterprise Level
Appification : Narrow – Product level
Team/ Division Collaboration:
Gamification : Yes – Two or more team wok for Gamification implementation
Appification : Team Collaboration not required
On Failure:
Gamification : Encouraged
Appification : Loss on ROI
System Feedback:
Gamification : Constantly
Appification : Not Available
Goals / Milestones:
Gamification : Clear
Appification : Clear
Information:
Gamification : Right amount at the right Time
Appification : Not Available, Depend on Design Strategy
Narrative:
Gamification : Yes
Appification : Not Available, Depend on Design Strategy
User Engagement:
Gamification : Defined & applied very well
Appification : Limited
Tasks:
Gamification : Repetitive , Fun
Appification : Reparative , Dull
Rules:
Gamification : Clear, Transparent
Appification : Clear, Transparent
Engagement Speed:
Gamification : High – User guided by Extrinsic Motivation
Appification : Low – Support on Intrinsic motivation
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