I figured out my cost per square inch and I charge for that. So, if someone wanted a 18x24 piece it would be 220 bucks based upon a .50 cents a square inch fee. That covers material cost and my time. I find if I just base it upon the time it took me to paint it, emotional attachment and or sentimental value then I end up overpricing or underpricing. Plus, by keeping it a flat fee per square inch, if I kick the piece out quickly, I can actually turn a profit once in a while.
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Woha! That s actually an amazing way to understand it. Do you apply it for your real live canvas?
yes, I apply it to any size art that the client wants. I also use wood panel instead of canvases. Im much better with wood working than I am with stretching my own canvases. For cost reasons, buying canvases at the art store is too expensive compared to 20 bucks for a 1/8 inch plywood. I have the lumber place cut my plywood for me so I have manageable pieces. I seal it with Gesso or acrylic paint. On my next story, I'll show preproduction if you want to follow and see.