I would suggest swapping the front on the dinner menu; have the names more scripted and the descriptions more block like. Also the eye finds things in threes to be appealling; try to use three fonts or bold, standard and italic of the same font and also three different sizes of the fonts. Sans-serif fonts are easier on the eyes and less formal and keep the font to 16pt or less or it starts to look like its crowded or taking up too much space on the page. Find a balance between negative space and content nd add some angles and props to the food photos the next time you take them. Natural light and shadow done correctly will enhance the pics of the food. Also have the logo of the resort os the watermark behind the menu with subtle, off white colors or just the outline if the logo. Make sure the guest is seeing the brand as much as possible whether they realize it or not! You have a good base here and with a little work, the next will be great! Thanks for sharing your work @donald.porter and I hope I have given you some ideas. If I travel to Negril, I wilm definitely check out the Seastar Inn!
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Thanks @stwbll, I love the branding idea and will try your font tips; makes total sense. I also have to keep in consideration, the guests who frequent our hotel are mature or bit on the older side.
Definitely stop by if your in Jamaica, our Saturday night live reggae show is the best in the west!
Cheers