4ARtechnologies, the Blockchain platform for works of art

in #arttechnologies6 years ago (edited)


https://www.4art-technologies.com/
Introduction
This year's surprise is the ever-increasing level of demand from the growing number of super-rich collectors from Asia. A few years ago was the glory of the Russian oligarchs who dominated many of the most expensive works of art in the world. Now the focus has shifted to China, which is called the Medici dynasty or descendants of political dynasties, banker families, and empires. Sales at the Sotheby's Hong Kong auction hall illustrate the demand for artwork

The problem
With a sales volume of $ 63.7 billion in 2017, and with an annual growth estimated at around 12%, the art market is an increasingly attractive field of opportunity for investors seeking to diversify their investments . For those who do not know, however, the market is usually not transparent ; in fact, investing in a work of art requires both a considerable experience and a right personal network of reliable but at the same time expensive intermediaries (brokers or auction houses).

In the absence of a centralized database of works of art, investors often encounter problems when they try to verify the history and provenance of a work of art.
Museums, galleries or public collections must constantly perform expensive and time-consuming work to verify and trace objects, often incomplete due to lack of funds. While the rise of the internet has brought different steps forward in many contexts, the art market has been significantly exempt. In fact, only 8% of sales of works of art are conducted via the Web and most of them in the price segment of less than $ 500. It is clear, therefore, that a greater push is needed to add potential to the art market via the Web.

A further problem is added: despite the upward trend in the art market,

it is estimated that 30-50% of the works are counterfeited or can not be declared as verified original due to incomplete information on the origin.
In light of this, owners and buyers often turn to experts to assess the veracity of an art object. But this involves spending thousands of dollars on the expert and can make the result prone to human error and even misunderstanding. In fact, if after a expert assessment, a work of art is detected and / or declared false, the impact goes far beyond the fact of making that particular piece worthless. In fact, he questions the entire work of that artist, hitting subsequent losses of value to all those who hold the works of that artist: private collectors, galleries, the artist himself.

The authentication of works of art is, therefore, another area in which the right technological solution can generate considerable growth by increasing the efficiency of the process and eliminating the opportunity for human error. The areas for which there is no effective digital solution are the following:

Authentication of the work . Because the authentication of the work is done manually, it is subject to human error, costly and time-consuming.
Documentation . The recordings of the history and provenance of the work of art are fundamental for the evaluation but, often, they are incomplete, easily modifiable and not securely archived.
Condition report . Reports on the conditions of a work are cumbersome and expensive. Owners often renounce this, even if they are fundamental for evaluation and for insurance purposes.
Restoration . There is no standard registration (and secure storage) of restoration activities together with other vital statistics of an artistic work, ie chronology, origin.
Logistics and transport . Currently there is no tracking solution on the transportation of works of art.
Intellectual property rights . Due to the lack of transparency in the transactions of works of art, the artists are not able to obtain royalties from the resale of their works.
Collection management . The absence of an effective digital solution means that managing large collections requires a lot of time and effort.

The solution
The 4ARTechnologies solution ( https://www.4art-technologies.com ) combines the superior security of the blockchain with the "enhanced authentication" technology to address the most pressing problems in the industry and create value for all the players of works of art .

While other cataloging and transaction platforms only allow authentication of digital certificates (history and provenance),

4ARTechnologies allows the authentication of the physical image itself, thanks to the blockchain.
With 4ARTechnologies utto what you need to scan and authenticate an image is a standard smartphone. With the introduction of a unified standard, 4ART offers greater efficiency, security and transparency for all transactions related to works of art:

All users of the platform are verified according to the standards compliant KYC standards.
Owners of works of art (private or institutional) will benefit from greater investment security and a cost-effective solution for managing their portfolios
Condition reports will be easily generated on a smartphone.
Logistic and transport service providers will benefit from the track & trace functionality.
Under-insurance is no longer a problem as works of art can be easily and quickly recorded individually.
The restorers of works of art will be able to record the details of their work and / or access the details of previous restorations or conservation activities.
Artists can obtain royalties thanks to the registration of the blockchain-passport sales of the work of art.

4ARTechnologies will provide the following essential services to its users:

Fingerprint service. Authentication of a work of art using state-of-the-art "advanced authentication" technology that scans, recognizes and validates a "fingerprint".
Certification issue. Using increased authentication technology, users will be able to validate and document each transaction for a work of art.
Data storage service. Data is stored in the cloud to give users quick and intuitive access to data sets and associated services. Fingerprints and transaction history are stored securely on the blockchain.
4ART platform "as a service". Help users maintain ownership, loan, restoration, transportation and insurance coverage related to a work of art. Registered users as creators (ie artists) can get royalties from the resale of their works.

Transaction verification service. Every transaction related to a work is stored on the blockchain (in compressed form) ethereum.
Wallet 4ART. A free 4ART wallet will be provided to store 4ART tokens .
Art catalog. Users (eg Museums or galleries) can create their own artistic portfolio and select the information available to researchers or other interested parties through subscription models. Each service is offered at a certain price highlighted in the Business Model section. Each service is payable in 4ART coins. These 4ART utility tokens can be purchased with any FIAT currency accepted by 4ART and subsequently redeemed for the service as needed.

Details on the sale of tokens
The project has already launched the sale of 4ART tokens that can be used within the platform. The ICO will be accompanied by consultants from the Reichlin Hess firm, lawyers and tax advisors based in Zug (Switzerland). The latter will take care of judgments with the authorities, such as the Swiss Financial Market Supervisory Authority ( FINMA ) and the tax authorities.

The token allocation is as follows:

Token Symbol: 4ART
Token Price: 0.3 EUR
Platform: Ethereum (ETH)
Minimum Transaction: 500 EUR
Softcap: 15.000.000 EUR
Hardcap: 250.000.000
Country: Switzerland
Payment Accepting: BTC, ETH, Fiat

The price of each 4ART token is fixed at 0.08 euros for the group closed sale, 0.10 euros during the phase 1 of the Pre-ICO, 0.20 euros in the Phase 2 PreICO and, finally, at 0, 30 euros during public sale. For closed group investors, a blocking period has been defined under which the 4ART tokens will have to be held for 6 months after the ICO.

In conclusion I can say that the project is very interesting. If the team will keep all the promises it will surely be the first project in the world that will allow you to keep track of all the works of art through the Blockchain. I invite you to deepen your knowledge on the 4ART platform on the project Whitepaper, available at the following link: https://www.4art-technologies.com/wp-content/uploads/2018/08/EN-Whitepaper-4art.pdf

To purchase 4ART tokens simply go to the project website https://www.4art-technologies.com/ and click on "Buy 4ART tokens". Currently the project is a public sale phase so the cost of each single token is 0.30 euros. There are still 28 days left until the end of the sale on today's date and the project has reached 24,000,000 euros!

ROADMAP

FEB 2017: Initial idea
APR 2017: License for additional authentication technology to 4ART
MAY 2017: Legal preparation
JUL 2017: Team settings
December 2017: Whitepaper and project concept
MAR 2018: Application Demo on iOS Development.
JUN 25,2018: Tokens are sold to early stage investors (Close Group)
JUL 9,2018: 4ART Pre-ICO Phase 1
JUL 23,2018: 4ART Pre-ICO Phase 2
August 6, 2018: 4ART Pre-ICO Stage 3
September 28, 2018: 4ART ICO End
SEP 2018: Launch of Alpha version of 4ART (MVP) application
OCT 2018: Launch of the Beta version of the 4ART application
NOV 2018: Further API integration.
JAN 2019: Launch of 4ART Tokens on the stock
MAR 2019: European launch
August 2019: US rollout
From SEP 2019: Continued development in all directions

Team 4ARTechnologies

INITIATOR / FOUNDERS / FIRST INVESTORS

NIKO KIPOUROS: FOUNDER/CEO
As an established arts broker and collector with over two decades of experience, Nikos knows the art world inside out – and he is excited to have found a solution to one of its greatest challenges. With a successful track record as an entrepreneur and investor whose portfolio includes more than 50 companies, Nikos combines excellent business sense with a profound understanding of the art industry and its intricacies.

ROLF MAIER: FIRST INVESTOR
The long-time CEO of a 70-strong insurance brokerage, Rolf is both an impassioned arts collector and experienced manager with great strategic acumen. Having served the art world as an insurance broker for over 35 years, he is delighted to spearhead the development of an innovative service that will enhance security and cut costs for his many trusted partners in the industry.

DESIGNATED DIRECTORS
CHRISTINA KIPOUROS
Trained as an insurance broker, Christina specialises in the field of art investments. With her in-depth understanding of the needs and desires of insurers and artwork owners, she empowers 4ARTechnologies to place customers’ concerns at the heart of both product development and marketing.

DINO LEWKOWICZ
Having served in leading functions on both the hardware and software side of digital industries, Dino Lewkowicz knows how to bring to life great products built around customer needs. He previously worked as CMO for Iteora, a German-Russian mobile Fintech development outfit.

SERGE J. POLIAKOV
Serge Poliakov develops innovative forms of advertising to create transparency and to give his customers the desired success or the opportunity to reach the right target group at the right time. He supports with his innovative advertising technologies, international network of media specialists and press work in Eastern Europe. Serge combines Western and Eastern European cultures and business practices. His access to decision-makers in the Eastern European art scene, business and politics is second to none.

TEAM
REINHOLD WENTSCH
With over twenty years experience in marketing, IT and insurance, Reinhold is committed to helping launch product that lives up to its promises of trust, security, and transparency. A self-avowed geek, Reinhold combines serious tech knowledge with ample creativity.

MONJA MAIER
A marketer and PR specialist with a love of the arts, Monja brings to 4ARTechnologies her keen eye for good storytelling as well as a wealth of innovative ideas.

DESIGNATED DIRECTORS 4ARTECHNOLOGIES ASIA
JOACHIM HAAS
Joachim Haas is President and Director of Northwest Oil & Gas Trading Company; he advises companies on entering the stock market, investor relations as well as capital and assets.

PETER CHEUNG
The founder of Blockchains Limited and Artchain AI Limited, Peter Cheung is one of the pioneers of the field. He draws on twenty years of experience as a private investor and merchant banker with a successful track record in industries such as natural gas, oil, mining, pharmaceuticals and technology.

ADVISORY BOARD TECHNOLOGY
THORSTEN TRITSCHLER
With over 30 years of experience in the security printing sector as part of ZEISER, Thorsten is an expert in all areas of authentication – from technology right up to marketing and sales. He advises 4ARTechnologies on how to bring a game-changing technology to a wider audience.
ALI NAQI SHAHEEN

Ali is a serial entrepreneur, information architect, and business angel whose focus is on driving growth through platforms, customer and employee experience and blockchain technology applications. As Chief Product Officer at eKomi, a Goldman Sachs backed company, he has a successful track record in taking products from zero to toplining the company’s revenue; as Technical Co-Founder, he is known for his ability to envision and design complex systems that simplify architecture for growth and speed.

THOMAS OBITZ
As Managing Director of Atlantic Zeiser, Thomas draws on his expertise in economics and law as well as his natural entrepreneurial spirit. With global experience in leadership and corporate strategy management, he will advise 4ARTechnologies on becoming a successful organization across all its stages of development.

KAI ZEH
With a career that boasts positions such as Director Technology & Client Partner Digital for the Publicis Group, Vice President Customer Success & Operations for eKomi and Development Director within the WPP group, Kai is highly skilled at realizing projects that fuse the latest tech with user-centric innovation. Renowned as a great and inspiring team leader, Kai is as much development director and expert developer in his own right as he is a visionary for leadership and organizational development. Over the course of his career, he has brought over 350 software and hardware solutions to market; his clients have included Volkswagen, Audi, BMW, Commerzbank, Deutsche Post DHL, Ergo, Microsoft, Louis Vuitton, Intelligent Systems Co. and Telekom.

ADVISORY BOARD FINANCE
KURT SPIRIG
Kurt Spirig is an expert in investment and asset management and digital innovation strategy. In recognition of his achievements in customer-centric end-to-end systems, he was awarded Expo Cologne’s CRM Award and helped found the Competence Center for Customer-Centric Business Models at the University of Sankt Gallen. In addition to advising major players in banking and finance on developing blockchain eco systems, he recently founded ARTeco, 4ARTechnologies’ strategic partner.

CHRISTIAN KENDLBACHER
Having held executive positions at global corporations as well as in the Swiss public sector, Christian Kendlbacher now advises companies on all matters controlling and finance. He is the CFO of 4ARTechnologies – partner ARTeco.

ADVISORY BOARD ART
RAIMUND STECKER
Raimund Stecker is one of Germany’s leading art historians. Before joining the University of Fine Arts Essen as Professor of Art History, Stecker headed up several museums and foundations. In addition to the consulting services he provides to museums, he serves as a member of various juries and committees, e.g. for Art Cologne.

ANDREA VON BREDOW
Andrea von Bredow is an art historian and master in law having more than 20 years of professional experience in the inter- national art market. Through her various cooperations with the global players of the art world, she has pro found market knowledge within this sector. Since 2000 she has been working as an art expert in Wealth Man- agement at Deutsche Bank AG.

ADVISORY BOARD MEDIA
MANFRED MEIER
Manfred Meier, for many years Chief Editor Entertainment and Deputy Editor-in-Chief of Europe’s largest news-paper. BILD had a daily run of 4.3 million at that time. Prior to this he worked as a reporter in cities such as Los Angeles, Moscow and Beijing. His book – The Miracle of Lengede” described one of the world’s greatest mining dramas. He then turned to the TV business industry and advised one of the largest television formats of all time: – “Wetten, dass…” reached up to 20 million viewers. At 4ARTechnologies, Mr Meier takes care of linking up with the worldwide media.

MICHAEL KEUSGEN
Michael Keusgen has been Managing Director of Siegfried GmbH since July 2003. In this function, he headed perennial media projects, mainly international projects. Siegfried GmbH continuously produces selected documentaries under the direction of Michael Keusgen and through its subsidiary FiletFilm GmbH a larger volume of reports and magazines for various TV stations. He studied Chinese and Geography at the School of Oriental and African Studies SOAS in London.

ADVISORY BOARD LEGAL
CHRISTIAN MAEDER
Christian Maeder is an attorney-at-law and certified tax expert in Switzerland. He advises numerous crypto and blockchain companies in Switzerland from a Swiss regulatory, legal and tax perspective. Christian Maeder worked many years for large international consulting firms before joining Reichlin Hess AG, a law firm in Zug, where he took over the responsibility of the development of the tax and crypto practice.

FOR MORE INFORMATION CLICK LINK BELLOW:

Website: https://www.4art-technologies.com/
Whitepaper: https://www.4art-technologies.com/wp-content/uploads/2018/08/EN-Whitepaper-4art.pdf
Youtube Channel: https://www.youtube.com/channel/UCegvwuKImQUrZj1RsFPMXYg
Telegram: https://t.me/fourartechnologies
Twitter: https://twitter.com/4ArtTech
Facebook: https://www.facebook.com/4ARTechnologies/
Reddit: https://www.reddit.com/user/4Arttech
Instagram: https://www.instagram.com/4artechnologies/

Author : haji santoso
@haji santoso
Bitcointalk profile link : https://bitcointalk.org/index.php?action=profile;u=2099434
ETH wallet : 0xB3DA1283aE59eC043714c4bEdbd2F10AcF4bc85d

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