This is interesting, his take on the cowboy, But really, people are myth builders. We've done it since we could create a story, make an idealized version of an idea and obsess or long for it. Make it a carrot at the end of a stick or make it the escape to go to when taking a break from the 'carrot on a stick' job.
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True. It must be important to the human psyche to believe there is something ideal out there.