Why does even Amazon want to put Bitcoin in its treasury?

Did you know that Bitcoin is increasingly consolidating itself as an essential piece in the financial strategy of large corporations?

Recently, Michael Saylor made a pitch to Microsoft, which is considering putting Bitcoin in its reserve, and now, this week, Amazon received a proposal from its shareholders to also evaluate the inclusion of Bitcoin in its corporate treasury, and the arguments are impressive.

In another original excerpt from the report, investors state:

“In periods of consistent, and often rampant, inflation, a company's value is measured not only by how profitable its core business is, but also by how well it preserves profits from that business.”

Did you identify with this quote? So continue here is the summary of the official document

Inflation in the USA:

Over the past 4 years, inflation in the US has averaged 4.95%, with peaks above 9%. Meanwhile, yields on bonds and cash have not kept pace with inflation, leading to a steady devaluation of assets.

Bitcoin Performance:

Over the past 5 years, Bitcoin has appreciated by an impressive 1,246%, outperforming corporate bonds by 1,242% over the same period. In the last year alone, it rose 131%! This is why companies like Tesla and MicroStrategy have already added Bitcoin to their balance sheets. Bitcoin, since its creation in 2008, has followed very well-defined cycles and if you know how to take advantage of this, you can obtain extremely interesting profits, higher than almost any asset in the traditional market.

Success stories:

MicroStrategy, for example, saw its share price rise 537% in the last year, surpassing even Amazon. And it's not just technology companies: Amazon's biggest institutional investors, like BlackRock and Fidelity, already offer Bitcoin ETFs to their clients.

Now, think:

If giants like Amazon, Tesla and MicroStrategy are betting on Bitcoin to protect their assets and multiply their value, what are you doing to protect and grow your assets?

Posted Using InLeo Alpha