I value a lot of things. Philosophy, sciences, arts, self-exploration and spirituality come to mind first.
The reason I value these things has nothing to do with how much effort is put into them. It's just that these areas are more aligned with what I believe human life should be about. Search for answers as to why, where and who we are, interaction and expression of both rational thoughts and subconscious experiences.
As opposed to this, artificatial beauty enhancement to me seems like an attempt to defy nature and a rabbit hole of social pressure. Our society has embraced certain expectations of beauty and women feel pressured to try and meet these expectations. I believe spending hours a day doing one's hair, putting on make up or wearing obviously uncomfortable shoes and so on are neither enjoyable nor beneficial, therefore I don't consider it valuable.
But in the end, value is subjective. Just remember that value is not necessarily assigned based on effort.