Definitely the biggest consumption is in us women and that happens on a global level, therefore the advertising companies seek to offer their products frequently for us since we are the most susceptible to consumption. However, there may be exceptions as saving women
Yes wasn't talking about every woman, of course. It seems what it is women's job in families to do most of the day-to-day retail shopping. They seem to enjoy it. I suspect that's because it employs their gatherer instinct. Humans are hunter-gatherers genetically.