World Cup is a four-yearly event that became a great phenomenon in the world of football. World Cup event became a moment for the fans to have fun while watching his favorite team compete while enjoying a glass of beer.
As a country with a high consumption of beer in the world, Russia provides more beer supply in welcoming the 2018 World Cup. Only, increasing demand for beer supply from day to day to make beer stocks increasingly thinning. Based on the latest information, some bars and restaurants in Moscow have experienced a crisis of less than a week of beer inventory during the 2018 World Cup event. Based on data from one of the bars in Moscow, 800 liters of beer supplies run out within three days! This is due to the scorching weather that makes football fans want to enjoy a beer before or after the game.

The party atmosphere at the World Cup also triggered the demand for beer consumption to rise and exceed expectations. Several bars and restaurants experiencing a beer crisis had to wait long enough to get a supply of beer. According to one waiter in downtown Moscow, it took more than a day to get a supply of beer from suppliers who were also starting to run out of beer supplies.
Regarding the beer crisis, the world's largest beer producer, Anheuser-Busch InBev has not responded. However, Heineken told Reuters that they faced no difficulty at all in meeting the rising demand for beer during the 2018 World Cup title,