It seems like something that can be done with Ether or Bitcoin or Litecoin rather than needing a specific token. As an ERC token, it's going to be based on the Ether blockchain which means it cannot operate similarly to Steemit whereby posts and comments are actually on-chain. That means there isn't much special about it that necessitates a separate token.
(Upvoted and Followed. Follow me back for science/tech/crypto related posts!)
Couldn't it also make use of the STEEM and SBD tokens too? Seems like that would be a good bridge on onramp for new users.
Too many tokens, too few years in a human life.
Your last sentence says it all @intelliguy, sigh lol