Bezant (BZNT), ran by Jehmi Inc. and based out of Irvine, California, is an interesting cryptocurrency that has been gaining in popularity.
As commerce shifts to the digital realm and mobile devices become more prevalent, Bezant has recognized that our society is facing a problem related to this. As the number of customer’s goes up, emerging markets have introduced a grand opportunity for market growth; But the centralized platforms digital content developers and small businesses use are known to be greedy when it comes to extracting revenue from their operations. Far too often, small businesses get left with less than 50% of net revenue, and emerging markets lacking access to credit cards are left out of the ability to use them.
The Bezant Blockchain is just one solution to this problem. Bezant provides content developers and merchants with new ways to sell products to their customer base. BZNT can be traded all around the world and it allows the establishment of content/commerce stores without needing access to credit cards or major e-commerce platforms. It is an instant, Peer-2-Peer solution for merchants; And transactions can be processed at around 1000 per second, which is twice as fast as modern day app stores.
The goal of Bezant is to create an alternative for digital content and e-commerce distribution that leads to reduced costs and charges against customers and merchants. It is a form of digital payment disruption. Bringing emerging market economies into the digital payments network is a big goal for Bezant.
The Bezant blockchain addresses a delicate balance between Market failures and opportunities. On one hand, many markets are inaccessible and suffer from a lack of opportunities due to a lack of system integration and international fees. Bezant wants to open up access to these markets through mobile payment penetration and the introduction of social commerce.
Source: The Bezant website. This shows the Bezant network ecosystem as a whole.
The system is an online end-to-end distribution and payment platform which provides service partners with access to blockchain technology and introduces businesses to a wide array of user and subscriber traffic across multiple industries. These include: Gaming, E-Commerce, Music, Video streaming, communications, media channels and social networking.
Right now this product is mostly focused on Eastern Asia, China and Indonesia where a significant amount of emerging markets growth has been identified. The fairly balanced token distribution can be seen below:
This is a great product, keep your eyes out for its development in the future! Check out the Bezant roadmap and whitepaper when you got some time!