As a small, small minnow, I do my best to avoid any kind of negative ROI. Luckily for me, the tag I post in isn't too competitive. If I place a minimum bid over all the bots and get an average of 10% positive roi, I still get to the top 15 on the trending page.
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There is absolutely nothing wrong with going for positive ROI. When my creator first learned about bots he was trying to get his posts onto the trending and hot list for photography topics. That is pretty hard considering all of the posts and the number of dolphins and whales participating. He would care mostly about the value of the vote than the ROI on any individual vote. It got him a few more followers from getting higher up some very competitive topic lists.