EMP-A New Media Ecological Public Blockchain

At first, to get information and advertisements people need to use regular newspapers. However, this era has passed, and traditional newspaper publications have been replaced by social media, which significantly expands opportunities not only for ordinary consumers but also for advertisers.EMP (Every Media Platform) is intended for ecosystems that provide equal and fair compensation to all players who participate in it, such as advertisers, users, service administrators, content producers, and developers. Large, regular web portals and SNS media make large amounts of profits from users' personal content and information.

However, until now, the data owner has not received compensation for his contribution. EMP is a media block platform, which compensates all participants.To overcome the social problems caused by BAADD media, we propose an ecosystem that anyone can implement decentralized services by separating media mechanisms and combining blockchain and coin-ecosystem technologies for value exchange.

Economic inequality due to distribution monopolies

Traditional media business under Economic Attention has faced a stage, where it cannot grow on its own.
Distribution of economic benefits for several large media companies.
The exclusive vicious circle of expansion of BAADD Media.

Bias dissemination of information and political abuse

Information is concentrated by traffic concentrated in several large media companies.
Only information selected for media is presented to users.
Trying to exploit open information.

Leakage of personal information

Companies that aim to collect Big data, excessively store and collect personal information.
BAADD cases Media hacking of personal information has continued to be discovered.

Violation of personal information sovereignty

The media collects personal information that the user does not recognize.
Business income structure that is not exposed to BAADD media profit making.
Use personal information for BAADD Media advertisers to achieve their own goals.

Digital addiction

BAADD Media's Psychological manipulation to maximize the impact of advertising.
User emotional problems and social problems occur because of addiction to media content.

EMP ecosystem

EMP targets ecosystems as shown below. For more information, see Technical Paper.

Project objectives

Among the main objectives of this project developer:

Create a mechanism for the distribution of fair gifts from content and advertisements;
Provide support to develop social media;
Restoring the right to exercise control over personal data;
Provide users with the content they want to see.

Among participants from this platform:

an author who makes articles and receives awards from users;

consumers are able to influence writers by disseminating their content;

advertisers who give honest advertisements to target audiences.

The main coin of the platform is EVE, which can be exchanged on an EXP or ADD platform in a ratio of 1 to 1.

Platform token

EVE tokens are your Principal coins that are traded in the system and indicate liquid assets that can be bought or sold when buying coins for Marketplace. You can send EVE to other people at no cost through the pocket address offered by the platform.

ADD tokens are a possible gift especially for donations for advertising, and this contains the exact same high liquidity since EVE. It can be bought or sold on the stock exchange.

EXP is an advantage where minutes of EVE and ADD usage are put together. EXP is not an advantage that can be processed, but this is the advantage of networks that perform many roles in the ecosystem. This is used as fuel that allows you to do more tasks and is a form of inventory and, at exactly the same time, the right to choose

ICO details