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It doesn't but people always want to blame a perceived authority figure.
Ads only really entered the space heavily in mid 2017. They were rampant through the bull run. Yet before then, ads really had no impact on people's view. Now all of the sudden we are going to think it all rests on them..

GTFO of here.

What is taking place is a much needed correction. Projects are realizing EXACTLY where their product sits in regards to value. BTC is no exception. Pumping money into it all wasn't the solution. Now we will see only quality going forward. Many will die and that is OK. Many new comers will rethink their approach. Also a good thing.

If this correction sees all the immature "moon and lambo" idiots out then I consider it all a success.