Introduction
Since the introduction of motion tracking technology, AR devices are already able to understand the user’s location and orientation when moving in a 3D plane. Area Learning algorithms use visual cues, allowing the device to recognize the location and correct its movement. Depth perception sensors can “inform” the user about the forms of the surrounding world and build virtual interaction processes based on a cloud of points. We plan to implement these technologies in the nearest future in the ARROUND platform. In addition, we plan to use markers placed at the premises of partner organizations to increase the speed of the augmented reality layer deployment and improve its positional accuracy.
ARROUND Platform
ARROUND is an innovative communication and entertainment platform in augmented reality. The platform has an infrastructure with a distributed registry on blockchain and can be used for the development and sale of services, advertising, information, and products based on decentralized crypto-economics. By downloading the ARROUND App users will get three handy tools:
- ARROUND Camera: used for discovering “rounds” — augmented reality objects which have a geo tag or which are tagged to the user’s smartphone. For example, promo campaigns, channels of bloggers, chat rooms, and AR shops for selling real and virtual goods and services. Also, each user can control the visibility of their AR status to other users and can customize their own AR persona.
- ARROUND Newsfeed: news from rounds to which the user has subscribed.
- ARROUND Map: navigation with tips where to find new rounds. Each user will also have the option to display their location on the map so that other users can add her to their AR Newsfeed and browse her public rounds.
We plan to create an augmented reality ecosystem with its own advertising network. It will bring together the existing solutions available on the market and AR market participants by creating user demand and a broad partnHow It Works
As a breakthrough communication and advertising platform ARROUND will accommodate several profiles of people. That will include miners, users, application developers, advertisers, developers, and agency. Each character will receive an enabling platform to showcase their products throughout the augmented reality devices while users will act as an audience for the users. The personalized world will serve as an advertising channel, sales platform and a market for the advertiser's software and hardware products.
Application
Some uses in ARROUND can come in handy regarding making them more efficient and productive. A significant gain of ARROUND would be an excellent option for retail shops facing the challenge of advertising. Retails shops acting as advertisers can utilize ARROUND to utilize the platform's advertising feature to target their aids to the users. The retail shop places the ad on the platform and targets his social demographic clients. Additionally, events are an excellent option to also advertise on the platform. ARROUND can receive the information on the navigation details, venue and live reports of how a situation is going on through the real-time feature of blockchain technology.
Benefits
ARROUND has several advantages it can offer depending on the category of the user. Here's a look at how it can be of use to different people:
Users
For ARROUND members the unique platform can be an excellent form of communication and entertainment platform made in augmented reality. The infrastructure incorporation of blockchain technology is designed for the sales of services, information and advertising feature through the decentralized economy.
For Advertisers
While online advertising might prove to be a challenge, advertisers can take advantage of the augmented reality and form a platform to showcase their products. That comes in handy in utilizing the blockchain technology for a new mobile advertising channel where an advertiser can showcase their unique products without the need for an intermediary.
For Developers
ARROUND is also an innovative platform and can benefit upcoming developers through their partnership network. The field of AR is evolving and partnering with developers is an opportunity to have a collaborative effort in coming up with new advertising channels that can have unique characteristics.
Is Arround ARR A Viable Project?
Augmented Reality technology is helping to bring us the experience of the internet straight into our physical world and venture such as ARROUND are at the forefront of developing the virtual world. The downside is that there are plenty of AR ventures that are promising so much, only to end up failing. While we can’t substantiate whether this will happen to ARROUND, it is always wise to keep safe since the blockchain world is high volatility.er network with monetization capabilities.
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