Any attention is good attention. Every time new people are introduced to cryptocurrency, regardless of what they think of it at first, 2 or 3 years down the line they will see that it's all still there, still going strong, and even if the first time they hear about it people are talking about how poorly it's doing, and even if 3 years from now they hear again that it's doing badly, many will be smart enough to notice when the news says "BTC has crashed 30% down to $100,000" in 3 years time, that it's still 10x what it was when they first heard about it.
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