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The current market actually won't. But the thing is that the current market is simply the early adopter's market. Early 2000s nobody seemed to care much about USB flash drives. They had CDs, DVDs and even Floppy Disks. All those are now relics. Why? They could only expand so far.

It's wiser to bet on growth that what's hot at the moment. It's more about markets you can reach than what you already have.