I did a post recently about Bitcoin Cash and some of the developments that has been happening. Here is a link to that post
https://steemit.com/bitcoin/@daudimitch/bitcoin-cash-futures-bcc-the-product-of-debates-and-the-vision-of-maintaining-satoshi-nakamoto-original-plan
If you read through the post, you would realize that there is a way of benefiting from the potential of the two possible chains. If you are still confuse, let me break this down further. The developers behind Bitcoin Cash need you, YES, you the users to pull off their ambitious proposal. If you are a holder of Bitcoin and are in control of your private keys at approximately 2017-08-01 12:20 p.m. UTC you automatically become holders of the Bitcoin Cash tokens. Currently Bitcoin Cash Futures are trading at around 400 - 600 USD per coin, so you can do the math, if you hold 1 or 2 Bitcoins you automatically hold Bitcoin Cash future tokens.
Unlike other tokens, Bitcoin Cash Futures doesn't offer ICO's or ICCO's or any crowd funding, the project way of distributing tokens is by giving Bitcoin holders the equivalent of Bitcoin Cash tokens. It is up to the Bitcoin holder's to accept the tokens by following the instructions as listed on their website, here a link https://www.bitcoincash.org/
So please, don't panic, there is no need for you to. Once you have access to your private keys and your Bitcoins is not on third party exchange like Coinbase, you can actually make a couple extra dollars from the drama while maintaining both your Bitcoin and Bitcoin Cash balance.
The developers behind Bitcoin Cash aren't satisfied with Segregated Witness Protocol although it increases the capacity of the Bitcoin network, it narrows the future development of Bitcoin into a particular direction and that's where personalities, difference and debates emerge. While the overall community has gone on with the Segregated Witness protocol, some are determine to move on with their plans and projects like Bitcoin Cash arise.
August 1st probably the start of the unrolling of varying projects as personalities emerged, at the moment the developers of Bitcoin Cash are determined to get their project off and running. So if you wish, you can profit from it or ignore their request, the choice is yours. Don't panic weigh your options, there is as I see it free money on offer providing that you hold Bitcoins and you take up on their offer.