BitConnect brings people to the Bitcoin world and cryptospace by offering 1% interest daily.. there are a lot of people out there that don't understand Crypto, and don't even want to learn about it, but they understand getting a return of 1% daily.. it is true that holding Bitcoin or holding BitConnect tokens are more profitable vs using the Lending Program
u have to also consider the fact that BitConnect has other plans as a company as well.. they are going to have a Smart Card (debt card of some sort), and also a marketplace on their site, and who knows what else they want to create for their project over the course of the next couple months / years.. consider this for example.. what if the government bans Bitcoin.. and then we only have our other crypto tokens to work with until they ban them? this is why it's smart to diversify your portfolio, and why I invest, trade and hold Bitcoin, BitConnect, some other alt coins, and I'm investing in the EthConnect ICO next week
oh I also forgot to mention, it INCENTIVIZES people to join the crypto world by offering the 7% referral commission.. so, it's again, CONNECTING people to Bitcoin, because Bitcoin doesn't have an incentive to get people to promote it and get others to join the movement, that's a huge factor as well
I made $7000 from referral commissions alone, and those people are getting people to sign up, and it's bringing a lot of new investors to the entire space, and that's where it really shines and does EXACTLY what they claim they want to do.. "Connect People To Bitcoin" aka BitConnect