One of the hardest things for a company to do is create a name for itself. For all of the things Bitshares has to offer - it will just kill the brand name to go to EOS? I don't see that happening anytime soon.
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We crypto lovers do our research. Most people who are into do our research. Most BTS users/fans/etc knows that steemit-BTS-EOS come from a similar team. The brand is very connected with the team. Think Transformers-Michael Bay Star Wars-George Lucas Microsoft-Bill Gates Apple-Steve Jobs. Mainstream hasn't even noticed BTS or steemit. Those who know the project most likely knows dan and the team involved. That's the only reason EOS is the biggest ICO (when it's done) even without a product. I watch movies and read books just because I know the author. Those who can make the impact know enough to connect BTS and EOS.
Plus it's not like anybody is deleting everything about BTS. People will come to understand EOS as a natural evolution.
Yes, I know that Steem/BTS/EOS are all connected by the same team. These are good examples: "Think Transformers-Michael Bay Star Wars-George Lucas Microsoft-Bill Gates Apple-Steve Jobs." I just hope they can compliment each other vs combining them into an EOS stratosphere. I took the approach that Dan and his team are creating multiple companies in the crypto space that compliment each other vs competing.