This is a step towards the obsolescence of merchant processors. As they try to survive in the bitcoinizing environment by such innovations, they contribute to the transition to Bitcoin model economics, which at a point will circumvent traditional middle men/rentier business. That's how I'm welcoming this news.
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That is a good point. Perhaps they see that coming as well. In their view they make some money while they can before the crypto technology is there.
That's quite possibly the case. Either way, transforming their business model is only a medium term solution. They will have to develop a new product and change their business fundamentally.