It became a meme during the latest altcoin run for peaple to go, 'I invested in this thing I know nothing about and got 100% gains lol'.
This is most likely going to continue as crypto gets bigger and bigger. Peaple tend to be very greedy when the price is going up and extremely fearful when the price plunges. Getting informed takes time, time peaple usually spend trying to justify the decisions that they make.
When we are 'winning' we think we are going to keep winning instead of trying to figure out how we could lose or even thinking we that we do know these things, whole ignoring the actual problems.
All of this people bring into the market when they start to trade. Promises of a huge payoff mixed with the money they are risking can blind them.