I totally get the idea of a usable coin. Right now, "value" is driven by speculation and hype, not usage.
Name recognition is likely to drive that value higher for a very long time. Most of the world beyond the 99.98% percentile have no idea WTF we are talking about. Until, that is, they are force to ACTUALLY USE IT.
Once that happens, you can expect a BTC dominance decline. Until then, I would expect it to rise. In the meantime, I would accumulate NEM/XEM because it is the most likely to be adopted by the first currency owners to lose their shit, the Japanese. They already have NEM bars FYI>