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Slightly harder than using an existing equity account. So for the lazy, GBTC is an easy way to go, and particularly easy if you already your equity trading account up and running.

I didnt say GBTC was a smart way to go. Coinbase is much smarter. My only point is coinbase does have some start-up overhead which is a touch annoying, given how poor they are on customer service and attention to any questions you might have at sign-up