IF a fork does happen, a loss in value is inevitable. Infact, some exchanges are already offering Segwit/BTU futures. I believe BTU is trading at $100. This makes securing your coins and ensuring they land on both chains important.
Most people are still unaware that this is around the corner. Imagine ending up with only BTU as it currently stand - phew. The chaos this is gonna cause.
Glad if you wanna browse through my post on this