If Amazon begins to accept Bitcoin as a payment every online store that doesn't want to fail will have to accept it too, or Amazon will get all of the people that use Bitcoin, which there are quite a few now. This is very good news for Bitcoin and Crypto if this does happen.
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Indeed if this comes to pass other online merchants would do well to follow suit. Amazon is usually the first in things of this nature so I actually have hopes especially being that their is an actual petition out there directed to the CEO.