This is a good publicity stunt at the least. 64$ though... Missed the part about 2 pizzas. I pay about 52$ for 2 sheet pizzas (that I pick up myself), so maybe 64$ isn't all that bad - especially if they were delivered.
Let's hope Lightening keeps going well, I can't help but feel like there's a decent chance it won't (at least not to the big, network saving success everybody seems to think it's going to have).