huge potential ! imagine just 1% of instagram active users using this will be mindblowing! =) more importantly, it help new comers trying out see the possibilities that they can actually make money with their content and it's so easy. Seeing and believing.
i remembered it's was so hard to even break 0.00 when i just started out on steemit especially the amount of effort put into crafting the posts and it just vanish into the sea of information.