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We will just have to wait and see after August 1st it seems (I think BTC is going to dip from those buying into to BTC just trying to cash in on BTC Cash) at least temporarily.

TL;DR = HODL BTC FOR MAXIMUM GAINS.

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It's really hard to predict on what is going to happen , if it's going to be the same story as what happened to ETH than people holding BTC are in for a treat.

Well, if you have 1 BTC now ($2700) and after the fork you have 1 BTC and 1 BCC but 1 BTC = ($2300) and 1 BCC = ($400), you'll really have the same purchasing power.

That is not to dissuade you; this is exactly what I am doing :P Just bear in mind, the market will likely adjust such that the $$ in BTC is just split. What we need is more of that tasty mainstream revenue up in here.

'Free money' depends on whether BTC and BCC together will be worth more than BTC now under equal circumstances.

However, because BCC at least seems a try to scale Bitcoin, it at least gives the market an idea of how the chosen solution works in practice. That will provide interesting feedback for other Bitcoin camps.