We do talk about our hope that synthetic horn will challenge conventional plastics on our website's homepage. Initially, though, synthetic horn will be too expensive to be used in many everyday applications. Over time that should change as we reach economies of scale.
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I didn't really get that message on your homepage. You message on the homepage makes me feel that synthetic horn will only be useful for artisans.
If you are looking for people to support PBC your value proposition and estimate for greater affordability, adoption, and development (roadmap) must be clearly articulated as well as all of the many benefits.