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I agree with you on this. Longer term 40-110K

Why have a small loss now with buying hardware, setting it up, power, heat and all the time when you "earn" more just buying BTC? It is more profitable for avarge Joe

This is also true and worth the investment.

However, am a technology geek. I like to understand and work with the source. I find this more exciting :)

I tend to agree with you. It is gong to lose money for a while but if the coins are kept, they will become profitable if the price goes up.