There are other better-monetized products than ripple. Look closely at the currency's website and notice how many relationships the development team has with well-established institutional mainstream companies. Zcash is a good example of "across the board" inter-connections with major Universities and a major bank. This is not a financial recommendation btw.
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Thanks .. I don't know though ... Ripple is making huge strides in the Banking / Financial / Fintech space getting a lot of recognition from banking installations that want to adopt it
There is are also other private blockchains banks are using. I'm not sure what the end game is for Ripple. It will be interesting to see how things go for it.