"one thing Bitcoin has going for it is the name recognition..." Name recognition means A LOT!! I have a friend I was talking to about cryptocurrency. The first thing out of his mouth was, "Is that the Bitcoin stuff?"
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I didnt put it in the article but consider the similarity;
Kleenex instead of tissue
Xerox instead of copy
Coke instead of cola
Bitcoin instead of crypto
Yes sir. Some people buy 'brands,' only.